Goal Setting Mistakes: 4. Moving Targets

This month I learned some goal setting lessons…the hard way! I’ve been working with setting goals and blogging about it for a couple of months now. And I made some mistakes. Preventable mistakes? Maybe, but honest mistakes anyway. This is a series of posts about those mistakes.

moving target

Mistake 4: Moving Targets

After all the earlier mistakes there’s the pitfall of the moving target. This happens when you set a goal to achieve something, but the end result isn’t entirely clear.

You start working on them enthusiastically, and while you work you get new insight and ideas. And they end up in the desired end result, consciously or subconsciously. There nothing really wrong with adjusting the desired goal as you go along, as long as you don’t lose sight of your original objective.

The phenomenon can be very demotivating. It’s like running a 5k race, only to find out that with every two steps you take, the finish line moves a step away. While you’re running this is not a big issue, but as soon as that finish line comes in sight (after running 7k!) … it’s not funny anymore.

Here’s the phenomenon in a first hand example.

Example: Get that garden done
The goal:

  1. By December 2007 the garden in the front and back have been redone and are safe for children

The problem:
When I initially set this goal, I wanted to redo the garden for two reasons. It wasn’t safe for children and it wasn’t any fun for children.

The deadline was set for the end of the year, because I wanted to get it done before winter. Or rather, I wanted it to be ready for use in spring, because that would be the time that Jesse would walk and starts playing outside in the garden.

To have it ready by spring, the garden needs to be done before winter. During the winter you can’t really work in the garden anyway, and I wanted the new lawn to have strong roots before it gets abused in spring.

No problem so far actually. The goal is quantified, albeit a bit digital: it’s either done or not.

But while I was working on the garden, all kinds of ideas popped up in my mind. And I ended up adding them to the desired end result subconsciously. Which isn’t a bad thing necessarily, I know I want to have those features in the garden. But they weren’t part of the goal!

Two of these items, and they happen to be the ones that have yet to be conducted are:

  • Planting two trees in the back of the garden.
  • Moving the door in the fence to the other side of the garden

The trees need to come purely for cosmetic reasons, they need to block the view we have on an ugly building. And the door needs to move, so I can enter and leave the garden easily with my motorcycle. Two great ideas! But what do they have to do with making the garden safe for kids?

The solution:
In retrospect I can say that this goals has been completed for quite some weeks already. I still have little projects to do, but they weren’t part of the goal and I will do them anyway. The goal has been accomplished.

I could have prevented this if I would have lined out what the checkpoints were for the accomplishment of this goal. This could have been a list like this:

  • Remove toxic plants from garden
  • Remove big level differences, where kids can fall from heights to a hard floor
  • Remove sharp objects, like nails and bushes with thorns
  • Add a lawn where kids can play
  • Add a sandbox with sand that’s safe for kids (and remains so by using a lid to prevent cats from ‘using’ it)

These would have been the “must-do’s” to accomplish this goal. Painting the fence wasn’t part of that list, it got done, but wasn’t necessary for accomplishing this goal. As are planting trees for cosmetic reasons and moving doors for transportation reasons.

Goal Setting Rules

So what are the lessons here?

  1. Make a list of must-do’s for goals where the end-result is an idea or concept
  2. It’s OK to do more than planned, as long as you at least do what you planned

This was the last article in the series. Well, for now anyway ;)

Posted in counting beans on Mon 2007.12.10

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My Get Things Done List » Blog Archive » Review week 50; goals, blog and GTD [How to be an Original]
Tue 2009.10.20 at 06:22

{ 5 comments… read them below or add one }

Neko Case Mon 2007.12.10 at 11:40

Can’t the 2 objectives be considered as two separate goals?.

Reply

Tom Mon 2007.12.10 at 14:04

A good practice when dealing with larger (somewhat overlapping) projects is to create a program for several smaller projects. Thus, by creating a program to “redo the garden” you can set several smaller projects with smaller, separately defined goals.
Project: front garden
Project: back garden
Project: garden safe for children
project: block ugly building
You could set different targets and scopes for these sub projects, while tracking progress on both individual projects and on the “Program”. Also when there is a need to re-define a project you can track the impact it may have on related projects.

In your case you do not get a review from your superior, so there is no need, besides personal ones, to achieve this goal within the given time frame and/or budget. You surely would want to though ;-) Besides, it should only be a relatively small project. Right? ;-)

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Albert | UrbanMonk.Net Tue 2007.12.11 at 08:58

I really enjoy this series! Every great author like Napoleon Hill, for instance, is advocating a set, quantifiable goal, and you’ve described why.

Cheers,
Albert | UrbanMonk.Net
Modern personal development, entwined with ancient spirituality.

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Lodewijkvdb Wed 2007.12.12 at 19:37

Neko Case » Sure they can, and that’s probably the way to go. It’s just that I did not know beforehand that the target was going to shift. From where I am now, I will see it as two different projects.

Tom » Small projects? Not unnecessarily…but projects with a defined success criterion. Now it’s easy to define what sub-projects I could’ve created, now I know what I know. The point is, I did not know this in detail when I started out. The picture of the finished garden got prettier and prettier as I went along. It’s a good lesson, since I’m on the verge of starting a big IT-project at the company we both work for ;)

Albert | UrbanMonk.Net » Thanks! It amazes me everytime that some lessons cannot be learned, before you have the context to understand them. Failing this, while I have the knowledge, has taught me why it is important, and how easy you fall into doing it wrong. Imagine how depressing it must be if you’re not consciously evaluating this stuff and keep on failing goals, time and again.

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Christine O'Kelly Wed 2007.12.12 at 21:03

I agree with Albert – this is an excellent series! I think that setting goals based on the desired RESULT is critical. For example, some businesses that I work with will set a goal of “add 3 blog posts per week” but what they really want is to make more sales. What if there is a more effective use of their time and resources than adding 3 blog post per week? What happens when you find that the action plan doesn’t produce the desired results? You’ve got to be able to change strategies within the goal as needed without changing the desired result.

It is amazing to me how many people continue to do something that is not producing results simply because they set a goal based on the wrong metric.

Christine

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